Tuesday, September 15, 2009

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Wednesday, August 12, 2009

PR -- Nevada receives federal energy grant

For Immediate Release: August 12, 2009

Carson City - Governor Jim Gibbons today announced that the U.S. Department of Energy has awarded Nevada a $438,573 grant. The grant comes from the American Recovery and Reinvestment Act (Stimulus Package). The Governor’s Energy Advisor, Dr. Hatice Gecol, applied for the grant. The money will be used to hire or retrain people and expand state-level capacities to address challenges to Nevada’s electricity system, including readiness for emergency situations such as blackouts or service interruptions due to natural disasters or other infrastructure failures. “Nevada must be prepared for any emergency or disaster,” Governor Gibbons said, “And that includes making sure our power distribution system is studied and plans can be created to make sure Nevadans have continuous electric service.”This grant program follows a pledge from the U.S. Department of Energy to make America’s electric grid more reliable.

PR -- Sierra-at-Tahoe and TransWorld Snowboarding team-up

FOR IMMEDIATE RELEASE


SOUTH LAKE TAHOE, Calif. - August 12, 2009 - Sierra™ Resort, Forum, Snow Park Technologies and TransWorld SNOWboarding photographer Ian Ruhter worked together on Environmental Awakening, a video and photo shoot submission for TransWorld SNOWboarding's first-ever Team Shoot Out.

The Team Shoot Out was a secret competition between four of the best teams in snowboarding hosted by four of the elite resorts in the west. The innovative project focused on creativity - but not just snowboarding creativity. "As media leaders, TransWorld challenged the invited board teams - Burton, DC, Forum and Rome - to produce the ultimate terrain park shoot and document it in video and photos to showcase the visual possibility in snowboarding," - from the TransWorld Team Shoot Out web site.

Here's a behind-the-scenes look at Sierra's segment - Environmental Awakening.

The Concept:
Photographer Ian Ruhter had the vision to create a submission that was both artistically edgy and had a powerful message to benefit the snowboard industry. Environmental Awakening is meant as a wake-up call to riders everywhere that actions have consequences. Litter, air pollution, green house gas emissions, and forest fires - they all impact the environment where we ride.

Once the concept was established, Forum brought a team of incredible riders to the table and began to conceptualize actual features. Sierra-at-Tahoe Resort and Snow Park Technologies built all of the features, turning the vision into reality. "It was awesome to be part of the Forum team and to be able to work with Sierra Resort. Sierra has one of the best park building teams in the industry and Ian's vision was a perfect match for the values of the resort. It was a great partnership all around," said Mike Bettera, SPT Senior Project Manager.

The Features and Riders:
The appliance jib was one of the first features shown in the video and symbolizes the accumulation of used equipment for which we have no disposal plan. Thirty dishwashers, laundry machines, dryers and more were stacked up to create a take-off for the riders. Most of the appliances were acquired from dumps, garage sales and used appliance stores. The back of each appliance was then drilled out and a light installed inside to create a visual effect for the shoot, which was done entirely at night. Nic Sauve is featured on the appliance jib.

The pond skim to pole jam was a rider favorite. A pond was built on the deck of a jump and an old lift tower protruded from the front of the pond so riders could skim across the pond, rail slide the old lift tower and drop to the landing. Dry ice was put inside the lift tower for effect. The litter that is in the pond was generated by the riders and crew during the week-long shoot. The whole feature was a metaphor for industrialization and the degradation of our natural environment. Daniel Ek was featured on the pond skim to pole jam.

The dry ice wall ride was one of the most visually stunning features and produced the single best image from the entire shoot. The infrastructure for the wall ride was recycled from an old park feature at Sierra Resort. The blocks of dry ice measured 1' x 2' x 4' and weighed 300 pounds each. There are 45 blocks in the wall ride, which were stacked up and then carved out to create a quarter pipe. The wall ride was lit from behind for visual effect and symbolizes the melting polar ice caps. Pat Moore, Cameron Pierce and Nic Sauve were all featured on the wall ride.


The burning trees were also a visual thriller. This particular feature hit close to home for a lot of Sierra Resort locals as a reminder of the recent Angora fire that burned close to 3,000 acres and destroyed 254 homes in South Lake Tahoe. The Sierra and SPT crew collected old christmas trees from South Lake Tahoe and staked them out on the deck of a jump. With professional forest firefighters close by, the trees were ignited. A winter storm at the resort made this shot particularly challenging for the film crew (hitting a jump through burning trees is nerve-rattling enough without high wind and blowing snow). Cameron Pierce was featured on this jump.

It was awesome to be part of the Forum team and to be able to work with Sierra Resort. Sierra has one of the best park building teams in the industry and Ian's vision was a perfect match for the values of the resort. It was a great partnership all around.


Press Contacts:
Kirstin Cattell530.543.3132kcattell.st@boothcreek.com
Jessica VanPernis530.562.3866jvanpernis@boothcreek.com
Kristin Mettler775.831.4422kmettler@malenandmettler.com

The Superpipe is one of Sierra Resort's signature terrain parks and the Forum team was excited to incorporate it into the shoot. Oil barrels were stacked along the deck of the Superpipe, filled with scrap wood, and set on fire. Dry ice and targeted lighting also helped create the visual effects. The Superpipe feature symbolized the air pollution from green house gas emissions. Pat Moore was featured in this segment.

To create Environmental Awakening, the film crew worked 16 to 24 hours per day for seven straight days. The filming and photography took place at night and the concept and builds were kept top secret to maintain the integrity of the contest.

TransWorld's vision to rethink the typical snowboard video, making it about more than just great tricks and riding, has created a new paradigm of what snowboarding videos can be. It will be interesting to see how skiers and riders respond to the new artistic standpoint - that it's about the actual image produced.

The entire Team Shoot Out video is available for download on iTunes while the photos created are featured on page 80 of the September issue of TransWorld SNOWboarding.

Sierra-at-Tahoe Resort: Keepin It Real

Recognized by Transworld Snowboarding as a "Best Value" and a "Best Vibe" resort and known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort and the Eldorado National Forest are partners in recreation.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit www.SierraAtTahoe.com or call 530.659.7453.

Tuesday, August 11, 2009

Food -- Olive oil -- a new gold rush in El Dorado County


Autumn Cruz / acruz@sacbee.com
Annette Schoonover refills a bottle of olive oil for a customer at her Winterhill Farms shop in Placerville. With 33 acres planted in El Dorado County in 2008, olives moved from the "minor and miscellaneous crops" category to a listing of their own in the county's annual crop report.



By Cathy Locke clocke@sacbee.com

Published: Tuesday, Aug. 11, 2009 - 12:00 am Page 2B

Annette Schoonover invites patrons to "bring your own bottle," but what she pours at the tasting bar is for dipping, not sipping.

Winterhill Farms' shop on Placerville's Main Street represents El Dorado County's nascent olive oil industry. Since 2000, a handful of olive orchards have been introduced into the foothills agricultural scene.

With 33 acres planted in 2008, olives moved from the "minor and miscellaneous crops" category to a listing of their own in the county Agriculture Department's annual Crop and Livestock Report.

Although the total value of the olive crop in El Dorado County was $38,000 last year, far below the $5.8 million for apples and $5.2 million for wine grapes, olive growers see theirs as an up-and-coming industry.

Like many of the county's vintners, the olive growers came to agriculture from other professions. And like winemaking, producing a quality olive oil is a mix of science and art.
Schoonover and her partner, Richard Wolf, planted olive trees six years ago on 40 acres in the Somerset area. After 30 years as an art director for a South Lake Tahoe advertising agency, Schoonover said she wanted to get back to the earth.

She attributes her interest in raising olives to her Italian heritage.

"I have relatives still living in Sicily," she said.

In addition to 300 trees on their El Dorado County property, she and Wolf manage two orchards in the Oroville area. Not wanting to inconvenience neighbors on their privately maintained road, they decided to forgo ranch marketing and instead sell their oil at farmers markets and area wineries.

Two years ago, they opened the Main Street shop, featuring Winterhill olive oil, imported balsamic vinegars, and an array of jams, glazes, honey, teas and salves, as well as arts and crafts by area entrepreneurs whose farms and workshops are off the beaten path.

As in a wine-tasting room, patrons can sample varietals and flavored olive oils, dipping bread cubes into cups of the amber liquid, progressing from the mild to more robust. The oil is sold by the bottle and in bulk. Customers who bring their own bottles receive a 40 percent discount.
Herbalist Laura Owens developed teas made with olive leaves, as well as an all-natural, DEET-free, insect repellent containing olive oil, eucalyptus and lemon grass. Chris Lee's Bees supplies honey, and Betty Albert provides chutney and breads.

"Our theme is products with passion," Schoonover said. "We seek out the people that love what they do."

Bob and Amy Day share that passion. After traveling through Europe, they imported more than 3,000 olive trees, including 28 varieties from France, five from Italy and one from Spain. They planted them among the oaks on their 150 acres on the Georgetown Divide and market olive oil under their Mad Dog Mesa label.

Bob Day is a former management consultant, and his wife is a financial analyst. Most of what they know about raising olives they learned from books and the Internet, he said. They and other growers process their olives at mills outside the county, but Day said he hopes to install the first local mill.

Olives typically are harvested in November and December and pressed within 24 hours after they are picked. Unlike wine, the oil is best when fresh and should be used within two years.
Day sells his oil primarily at farmers markets in El Dorado County.

Education is key to the marketing process, growers say. "The American palate is not used to extra-virgin olive oil," Schoonover said.

Touted for its health benefits, olive oil is gaining popularity. Studies of extra-virgin oil indicate that its low acidity creates high antioxidant levels.

Day credits John Tillman of Gold Hill Olive Oil Co. for giving a public face to the industry in El Dorado County. Tillman's orchards, tasting room and farmhouse-turned-retreat-center are prominent along well-traveled Gold Hill Road.

Tillman, whose weekday job is general manager of Sierra Disposal, said he has closed his tasting room for the summer because of the poor economy. But the retreat center continues to draw visitors seeking a rural getaway, and who are eager to sample the region's oils as well as its wines.

News -- Dismal gaming revenue report; South Shore in the cellar

by Geoff Dornan, R-C Capitol Bureau

Statewide $10.78 billion -13.72%
Carson Valley $105.9 million -9.88%
South Shore $263.9 million -17.42%
North Shore $31.5 million -16.8%
Washoe County $867.2 million -12.99%
Reno $628.8 million -12.8%
Clark County $9.1 billion -14%
Las Vegas Strip $5.65 billion -15.27%

Nevada casinos suffered their worst year on record in Fiscal 2009 with total gaming win finishing 13.7 percent below the previous year.

Frank Streshley, chief of tax and licensing at the Gaming Control Board, said the $10.8 billion statewide win is the lowest total in five years. Three of those previous years , he said, raked in more than $12 billion.In fact, the largest previous drop in fiscal year win was 2002 following 9/11 at just 3.7 percent.

As a result, Budget Director Andrew Clinger said gaming tax collections, which make up 30 percent of revenue to the state General Fund, are already $2.17 million short of the projections used to build this fiscal year's budget.

The area hardest hit was Mesquite in southern Nevada where win fell 18.9 percent.That was followed by South Lake Tahoe at 17.4 percent for the year but Streshley said south shore's problems are more complex than just the economy. Win there was down just 8.9 percent the first six months of the year but fell dramatically — 27.3 percent — the second six months. The difference, he said, was the opening of the Redhawk Indian casino on Highway 50 in California. Total win for south shore over the year was just $263.9 million.

The Carson Valley Area, which includes valley portions of Douglas County, saw a 9.9 percent drop for the year to $105.9 million in winnings. It was Carson's third straight year of declining win.North Shore casinos reported a 16.8 percent decline for the year to just $31.5 million. That follows a 13.2 percent drop the year before for a total reduction in casino win of 30 percent in just two years.Streshley said two thirds of total statewide win came from slot play — $7.2 billion.

The remaining $3.5 billion was from game and table play.Altogether, gamblers wagered a total of $147.1 billion — $118.7 billion in slots and the $28.4 billion on games. Those totals were down 10 percent and 8 percent respectively.

The Las Vegas Strip was down 15.3 percent to $5.7 billion in win, its lowest total in four years.

The picture was worse in Washoe County which, like south shore, is competing with major Indian casinos in California. There total win fell 13 percent to $867.2 million, the lowest reported win for Washoe in 15 years.

The June numbers which finished the fiscal year mirrored the rest of FY2009 with total win down 13.8 percent from the previous June. Total win was $949.3 million with nearly all reporting areas in double digit decline.

That also matches the gaming tax collections reported by the state which totaled $45.68 million — a 13.5 percent decrease.June numbers weren't helped by the fact there were no major events to draw tourists during the month.

Commentary -- City manager speaks about Kelly Ridge opening

The following are the comments made by South Lake Tahoe City Manager Dave Jinkens at the Aut. 11 opeing of Kelly Ridge at 1447 Herbert Ave.


GOOD MORNING:

GOOD THINGS HAPPEN WHEN PEOPLE OF GOOD WILL FOCUS ON THE IMPORTANT AND MAKE THEM HAPPEN. THIS DEVELOPMENT IS PROOF OF THIS SAYING.

KELLY RIDGE IS APPROPRIATELY NAMED FOR A KIND AND GOOD MAN WHO HAD A VISISON TO HELP OTHERS AND THROUGH HIS VISION, COMMITMENT, AND FOCUS ON THE IMPORTANT BROUGHT TOGETHER OTHER GOOD PEOPLE, DEVELOPMENT PARTNERS, AND FEDERAL, STATE, AND LOCAL GOVERNMENT LEADERS WHO WORKED COOPERATIVELY TO MAKE IT HAPPEN. IT ALL STARTED WITH DAVID’S CONCERN, GOOD IDEA AND FOCUS ON THE IMPORTANT. DAVID, THANK YOU FOR BEING OUR CONSCIENCE ON THIS IMPORTANT DEVELOPMENT AND FOR YOUR LEADERSHIP AND COMMITMENT TO SEEING IT ACCOMPLISHED.

THE BENEFICIARIES OF KELLY RIDGE ARE THE NEW RESIDENTS WHO CAN NOW LIVE IN A HIGH-QUALITY LIVING ENVIRONMENT. THE COMMUNITY ALSO BENEFITS BECAUSE WE HAVE DONE OUR PART TO HELP OTHERS, AND WE HAVE AN ATTRACTIVE SITE AND DEVELOPMENT THAT IMPROVES THIS NEIGHBORHOOD. WE ALL WIN BECAUSE WE HAVE FOCUSED ON THE IMPORTANT NEED FOR QUALITY AND AFFORDABLE HOUSING, AND WE MADE IT HAPPEN.

THINK OF ALL OF THE GOOD THINGS THAT WE CAN DO WHEN PEOPLE OF GOOD WILL LIKE DAVID KELLY WORK TOGETHER TOWARD ACHIEVING A COMMON GOAL AND PURPOSE BY FOCUSING ON SERVING THE NEEDS OF THE ENTIRE COMMUNITY. THINK OF WHAT WE CAN DO IN CREATING MORE HOUSING OPPORTUNITIES, ECONOMIC GROWTH, QUALITY JOB DEVELOPMENT, NEIGHBORHOODHOOD IMPROVEMENTS, AND REPAIR AND REPLACEMENT OF INFRASTRUCTURE IF WE STAY FOCUSED ON THE IMPORTANT. WE HAVE WITHIN OUR COLLECTIVE POWER AN OPPORTUNITY TO MAKE POSITIVE CHANGE IF WE HAVE THE COMMITMENT AND FOCUS DAVID HAD IN MAKING THIS HOUSING COMPLEX HAPPEN.

THANK YOU ALL FOR BEING HERE AND FOR ALLOWING ME TO BE PART OF THIS IMPORTANT CELEBRATION.