Bachelor's degree in skiing

Finally, a four-year degree that might satisfy parents who think their children just want to be ski bums.
Sierra Nevada College in Incline is starting the Ski Business & Resort Management program – the first four-year school to offer such a bachelor’s degree.
Study will focus on all facets of the ski resort and related industries, including operations, general management, profit centers, marketing and sales, real estate development, and resort master planning. The college is partnering with area resorts.
“… as more of today’s resort executives and managers are heading into their 50s and 60s and beginning to think about retirement, the industry will be actively looking for top talent in the next decade,” the college said in a press release.
Program Director Tim Cohee, a 34-year ski industry veteran, in a prepared statement, said, “We’re convinced there is a huge market of high school graduates who are passionate about skiing or snowboarding and have dreamed about a career in the ski business, but don’t know there’s an opportunity to pursue their passion by enrolling in our ski business and resort management program while at the same time enjoying life in Lake Tahoe. Our partnerships with Tahoe’s leading resorts give our graduates a head start when it comes to landing the top entry-level management jobs in our industry.”
For more information, call (775) 831-1314 or go to www.sierranevada.edu.