Lake Tahoe online lift ticket retailer SnowBomb.com has been awarded a grant from the Placer County Air Pollution Control District to further develop and implement
its ski/snowboard specific online ride sharing program.
In winter 2008, SnowBomb partnered with Kirkwood Mountain Resort to launch the first version of the program on Kirkwood.com. Within 24 hours of the launch, more than 500 participants were registered. By season’s end Kirkwood had nearly 2,000 members interacting online. It is estimated that about 1,000 cars were kept off the region’s highways last season because of the ride share program.
The $25,000 grant will be used to further develop and market the user-friendly, online ride sharing software for Alpine, Homewood, Sugar Bowl and Squaw Valley.
To see or sign up for the online ride sharing program, visit SnowBomb.com or Kirkwood.com and look for the carpooling links.