March Mt. News
By Kathryn Reed
On the job for only a matter weeks and already the general manager at Horizon sees the need to cultivate the locals’ market.
“I think all of the casinos at Tahoe need to be very considerate of the local market,” said Steve Loyd, 60. “We need to make sure we are providing a product and environment that locals like to have.”
Loyd spent a year at the Stateline property when it was known as the Sahara. Most recently he was GM at a Palm Springs casino.
“If you really want to work in this industry, I think Nevada is the best place,” Loyd said, explaining his return.
He recognizes the destination traveler and local market are his primary clients. He talks about providing the four “P’s” – product, presentation, process and people.
“I hope to bring a number of changes to this facility. Having only been here for a month I still have to learn what this market wants,” Loyd said in late February. “We have a lot of thoughts about the future, but I’m not in a position to give you anything definitive. But it’s definitely going to be evolving.”
One thing he did was promote Tom Davis to director of marketing and VIP Services effective Feb. 1.
Davis is key to bringing locals into the casino. He is hoping by converting the slot tournament area into a sports bar it will be a draw for locals and out-of-towners. Starting this month, from 4-8 p.m. $2 Coronas and $1.50 tacos are on the menu.
Davis isn’t sure if past managers ignored locals on purpose, but he likes the direction Loyd wants to go.
“I’ve always wanted locals. I am a local. Locals keep you busy year-round and they are very, very loyal,” Davis said.
Three dollar blackjack tables are back, new poker machines are dishing out cash and those with player’s card will have a chance to win a Toyota Prius from Cardinale Way. Another local twist is tying in promotions with other local businesses.