Tahoe wine distribution changes

Inertia Beverage Group Gives Sacramento Businesses Taste of New Virtual Wine Distributor
Inertia Beverage Group Brings Virtual Wine Distribution to Sacramento and Tahoe with Wine Trade Tastings
SACRAMENTO, Calif.--(BUSINESS WIRE)--Sacramento and Lake Tahoe area restaurants and wine shops will get a taste of the future of wine distribution when Inertia Beverage Group presents a trade-only tasting of wineries utilizing its Direct-to-Trade virtual distribution platform, WineREvolution.com. On the heels of several successful trade-only tastings throughout Florida and Arizona, Inertia’s Northern California events mark their first entry into the state, inviting retailers and restaurants to purchase directly from wineries in an online setting.
“Sacramento is a vibrant wine marketplace that has traditionally embraced artisan wine producers, making it perfect to showplace the next step in wine distribution,” said Mitch Schwartz, Inertia’s Vice President of Sales. “We’re excited to introduce our program to the market.”
The Sacramento tasting is at The Citizen Hotel on Wednesday, April 29th from 2-6pm. Attendees can sample wine from 20 small production wineries, including Andrew Rich, B Cellars, Delectus, Tudor and Viansa, as well as the Aged Cabernet Trust, a source of high demand, well-aged California Cabernets. The Tahoe tasting is at the Sunnyside Lodge in Tahoe City on April 28th from 2-6pm. To RSVP, call Tom Traverso at 415-655-7233.
Innovative Wine Distribution Site Gives Access to Limited Production Wines
Recently launched, WineREvolution.com allows restaurants and retailers to purchase hard-to-find wines not commonly distributed via traditional wine wholesalers. Over 60 brands and hundreds of wines are available for purchase at www.winerevolution.com. Retailers and restaurants in 12 U.S. states can register at the website, browse the portfolio and make their purchase.
“Our Wine Revolution program intends to bring innovation in U.S. wine distribution, as a complement to the existing three-tier system. By giving producers and buyers a new, direct outlet for addressing a marketplace that is demanding access to the huge number of new, limited production wines, we assist brands which have had difficulty finding their way to market via traditional means,” said Ted Jansen, President & CEO of Inertia.
Inertia provides solutions for the creation and expansion of online wine marketplaces. Leveraging their proprietary, web-based technologies, Inertia gives wineries, retailers and wholesalers the tools to efficiently distribute their products within the expanding direct-to-consumer and direct-to-trade wine markets. For more information, visit www.inertiabev.com.